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Representatives of the «Spartak» stadium visited two arenas in Germany

22 September 2012

«Spartak» stadium representatives visited two arenas in Germany -  Bayarena in Leverkusen and Stadion Nürnberg in Nuremberg. This business trip allowed to compare ways of stadium management, its commercial rights, organization of public catering and security.

«I’m satisfied with the results of meetings, - said Fedor Shapoval, Commercial Director, in his interview to the «Spartak» stadium official web-site. – During the visit we discussed with our German colleagues details of sport facilities management. In Leverkusen we studied organization of VIP lounges and hospitality zones services, organization of public catering for all categories of fans, dwelled on the particulars of furnishing different zones for stadium’s visitors. We had an opportunity to discuss different services for fans, including possible options of cashless payment – the system we are going to introduce at our stadium.

In Nuremberg we got acquainted with a slightly different concept of stadium management, which, in my opinion, is also useful for identifying own strategy. Besides we had a very productive meeting with an agency specializing in commercial use of stadiums and their facilities. We were highly satisfied with the results of our business trip and will definitely take some of the solutions into consideration at the «Spartak» stadium».

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